Many interviews open or close with the question of Why You For the Role? This is one of my favorite questions since it is a very powerful one that positions the Interviewee to very clearly, purposefully, and passionately articulate their value proposition and impact.
However, time and again, the first instinct of candidates is to meander through everything they have done in their careers, lose the plot, and end with “So I think, I can do some great things for you”. Each time you do that think of the last time you were able to woo someone at a bar by talking about your life history. Just about never.
NOTE: You have 60-90 seconds. This is a two-way dialog and don’t squander it by giving a 15-minute session on your life.
To make the most of the 60-90 seconds, break that question down and use the following tips to structure your response.
Reframe the above question to ask yourself – What are the three things that position you best for the role?
As you frame the response to that question, take into consideration your position of strength for the role.
- If you are experienced with a 1:1 match for the role, it’s your turn to seal the deal.
- If you are experienced and this job is a promotion, it’s your turn to talk about your dream and learning agility
- If you are experienced and this job is a career change, talk about your passion and learning agility
- If you are brand new to career, think about everything that differentiates you – experiences, traits, values and so on.
- Remember, bring it back to the 3’s. Anything more than 3 is meandering.
Content is King
This is your moment to clearly and succinctly articulate how you’ve excelled in those 3 things. Start by answering the following questions:
- Why did you choose those three things?
- How have you excelled in those three things?
- How will what you’ve chosen be valuable for the job under consideration?
Once you’ve answered that question, heartlessly edit your response. Everyone loves to talk about themselves. You want to leave enough time for the interviewer to get to know you!
- If you have substantial comparable results, bring them together in not more than two sentences
- Results over activity, if your response is all about everything you’ve done then you have already lost the plot. Your focus should be on results to start with and then very tactfully bring in the “work”.
- Your value to the role, an impactful close with how you will be valuable to the role.
- Icing on the cake, are the values and behaviors that position you as a complete package.
Think on your Feet
You are in a room with one or more interviewer’s and you are the best judge of the situation. You totally need to think on your feet.
- If the question is asked at the beginning of your Interview, frame your response to bring enough curiosity. This is your opportunity to establish yourself, plant the next question into your interviewer’s head and know that if you do a good enough job, you are steering the conversation to your script.
- If the question is asked in the middle of your Interview, it is your opportunity to get back to the script. Most of the times this means you have meandered and interviewer is wondering why you. This is your opportunity to steer the conversation.
- If the question is asked at the end of your Interview, it is coming off a script. This is your opportunity to leave your interview with parting thoughts about you. They should remember you even after all the conversations end.
Passion and Purpose is always great. Emotion has to be balanced with Intelligence (“Emotional Intelligence”). Use emotions to strike a chord, establish the ability to relate, and use it to your advantage. Don’t let emotion get in the way of your thoughts. Dial up/down the Intensity. This simply means, you have to be on!
- Passion is great – Open your response by saying how passionate you are about the role and use emotion to say what drives that passion.
- Use Emotion to your advantage -Before the interview research the interviewer (if you can) and make a choice on the emotion that is most likely to strike a chord with them. You want to inspire the interviewer to hire you.
- Use Intensity to dial up/down the message – Take your passion seriously and not yourself. Practice your voice modulation to make sure you get the right message across with right amount of intensity.
Now Frame and Practice Your Proposition…
There is no one way to do this. It has to suit your personality, situation, and you have to be able to pull this off with conviction and panache without appearing like a machine.
Now stop for a moment and complete the following. After that please make it your own!
I believe I am the right person for this role because, I bring the following three things to the table 1) ________ 2) __________ 3) ____________.
Over the last ____ years, I have a proven track record of 1)____________(case for (1)). 2) ________(case for (2)), and 3) _______ (case of (3))
In addition, my traits such as 1) _____ 2)______ 3) ________ will be valuable to the team as we look to excel our goals.
When I look at the role, I believe my ability to 1)____ 2)_____ 3) _______ will help me contribute to the overall success of the company. I am very passionate about the _____ and I am happy to dive-deep into any areas that will help you make your decision on my candidature.
Now create variations of the above for various situations discussed in this post.
If it sounds like it is a lot of things, remember that life gives opportunities in those 90 second increments. It is completely up to you to rise up to the occasion.
#goatit #win #bespecial
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